What’s the website do? Using it helps a writer get the words on the page (or the screen). It gets the book written. From the website:
“The idea is to instill in the would-be writer with a fear of not writing. We do this by employing principles taught in Introduction to Psychology. Anyone remember Operant Conditioning and Negative Reinforcement?
“Negative Reinforcement strengthens a behavior because a negative condition is stopped or avoided as a consequence of the behavior.”
I’ve had some great experiences with it. If you’re looking for a way to “just get it done”, it’s definitely worth a gander.